HUBSPOT INBOUND MARKETING CERTIFICATION FINAL EXAM NEWEST EXAM WITH 100 QUESTIONS AND CORRECT DETAILED ANSWERS (VERIFIED ANSWERS) [ALREADY GRADED A+]

HUBSPOT INBOUND MARKETING CERTIFICATION
FINAL EXAM NEWEST EXAM WITH 100 QUESTIONS
AND CORRECT DETAILED ANSWERS (VERIFIED
ANSWERS) [ALREADY GRADED A+]
Which three elements are important to consider when determining if you
should start to automate a conversation on your website?
That it is repeatable, predictable, and impactful.
That it is significant, cheap, and easy.
That it is purposeful, replicable, and impactful.
That it is relationship-focused, replicable, and easy. - That it is repeatable,
predictable, and impactful.
What is the definition of a buyer persona?
A semi-fictional representation of your ideal customer based on real data
and some select educated speculation
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A lead in your database
A true view of your personas
A completely fictional representation of your ideal customer based on real
data and some select educated speculation - A semi-fictional
representation of your ideal customer based on real data and some select
educated speculation
True or false? In relation to reporting, "data in" is the data you collect, either
by asking for it explicitly or gathering it through analytics implicitly. - true
True or False? In relation to reporting, "data out" is data you collect, either
by asking for it explicitly or gathering it through analytics implicitly. - false
True or false? An effective conversion path must include a landing page. -
false
How do you calculate a conversion rate?
Divide the number of people who viewed your conversion opportunity by
the number of people on your marketing team.
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Divide your total number of website visitors who had visited your site to
date by the total number of people who converted on your net new form.
Divide the number of people who converted on your call-to-action, form,
etc., by the total number of people who viewed it.
Divide your total number of website visitors by your total number of
company employees. - Divide the number of people who converted on your
call-to-action, form, etc., by the total number of people who viewed it.
Each example below is a great way to prevent too much distraction in your
conversion path EXCEPT:
Adding more buttons to your page to frame the conversion
Removing the navigation bar
Using simple, compelling copy to frame your content offer
Experimenting with the design or layout of the page - Adding more buttons
to your page to frame the conversion
What does the acronym SMART stand for in SMART goals?
Specific, Marketable, Attractive, Responsible, Testable
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Specific, Marketable, Attainable, Relevant, Testable
Specific, Measurable, Attainable, Relevant, Timely
Specific, Measurable, Attractive, Relevant, Timely - Specific, Measurable,
Attainable, Relevant, Timely
All of the following are examples of a SMART goal EXCEPT:
Increase year over year traffic by 30%.
Significantly reduce the amount of time the team spends on creating
content.
Add five new content formats to the website by end of year.
All of the above are SMART goals. - Significantly reduce the amount of
time the team spends on creating content.